Geografie 2012, 117, 33-51

The social relevance and branding of geography

René Matlovič, Kvetoslava Matlovičová

Prešovská univerzita, Fakulta humanitných a prírodných vied, katedra geografie a regionálneho rozvoja, Ul. 17. novembra 1, 081 16 Prešov, Slovakia

Received October 2010
Accepted August 2011

The relevance of any scientific discipline specifies its position in the context of other scientific disciplines, which are, nowadays, competing more and more intensively for limited financial resources. The question of relevance can also become a question of survival and further development. When evaluating the social relevance of a scientific discipline it is helpful to differentiate between a science as a process and a science as an institution (so-called sciencing). In the first part of the article, we conceptualize the social relevance of geography and define and characterize its basic aspects. In the second part, we briefly present possibilities concerning a complex policy for the relevance of geography by branding.


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