Geografie 2012, 117, 33-51
The social relevance and branding of geography
The relevance of any scientific discipline specifies its position in the context of other scientific disciplines, which are, nowadays, competing more and more intensively for limited financial resources. The question of relevance can also become a question of survival and further development. When evaluating the social relevance of a scientific discipline it is helpful to differentiate between a science as a process and a science as an institution (so-called sciencing). In the first part of the article, we conceptualize the social relevance of geography and define and characterize its basic aspects. In the second part, we briefly present possibilities concerning a complex policy for the relevance of geography by branding.
Keywords
application relevance, branding, educational relevance, geography, heuristic relevance, obligatory relevance, policy of relevance, sciencing, social relevance.
